Building Customer Relationships: Today's Clients Demand More

By Wiss, Posted in General Business

By Paul Peterson  Your relationship with your customers has never mattered more than it does today. Customers no longer just expect you to sell them a product or service. Instead, they want you to be one step ahead of them, understanding their pain points and bringing issues -- and solutions -- to the table. To do that, you need to understand your customer and bring transparency to the relationship. Today’s consumers have more access than ever to information about your company, your reputatio... read more.

Fraud Prevention – A Necessary Evil

By Wiss, Posted in General Business

By Timothy Kennedy, CPA Do you trust your bookkeeper? This is a question you have to ask yourself periodically. Not only do you want to feel confident that they wouldn’t steal from you, but you also want comfort in knowing that they can properly journalize and manage the accounting information that comes through the door each day. Poor accounting record maintenance and overall sloppy accounting by a lackluster bookkeeper can take you to the point of no return—and force your hand into considerin... read more.

Utilize Your Point of Difference to Stand Out Among the Crowd

By Wiss, Posted in General Business

By Paul Peterson How to Utilize Your Point of Difference Today’s marketplace has never been more competitive. The fierce combat for the preponderance of consumer attention has skyrocketed in the past decade. Consequently, it is imperative for establishments to acquire and apply the professional skills required to be distinct among contenders, add value to the profession, and assist in supporting clients with sculpting a more affluent future for their businesses. When casting your line in the profou... read more.