By Paul Peterson
Your relationship with your customers has never mattered more than it does today.
Customers no longer just expect you to sell them a product or service. Instead, they want you to be one step ahead of them, understanding their pain points and bringing issues -- and solutions -- to the table.
To do that, you need to understand your customer and bring transparency to the relationship.
Today’s consumers have more access than ever to information about your company, your reputatio... read more.